The corridor
How the corridor works
Media, hospitality, and the directory aren't separate products. They're one loop: a show fills a room, the room feeds a story, the story sends a traveler to a listing, and the listing sends another night of music.
A night on the river
A band plays at Biscuits & Blues. We write about it in the magazine. The radio airs the set. The directory lists the venue so travelers know where to land. The inn gets the late reservation. Same week, same town — not five vendors, one circle.
The loop: Shows → Magazine → Radio → Directory → Businesses → Shows. Break any link and the night still happens — but the town keeps less of the ticket.
This is how we run it in Natchez. The same rhythm scales to other towns when they want the whole loop, not a single billboard.